I began my career as a jewellery designer, drawn to the power of creativity, craftsmanship, and storytelling.
Over the years, that foundation evolved into something broader: leading teams, shaping product strategies, identifying market opportunities, and translating consumer insights into commercially successful collections.
Today, I operate at the intersection of creativity and business — where design intuition meets market logic.
Having worked across global markets including the GCC, India, China, Hong Kong, and the United States, I bring together creative vision, product development expertise, and strategic thinking to build products that resonate with customers and deliver measurable impact.
I believe great products are never created by design alone. They emerge from understanding people, culture, business realities, and the future of the market.
Creative at heart. Strategic by practice. Commercial by outcome.