Biography
Urvashi
Jewelry Designer · Merchandising Strategist · Global Product Creative
"Welcome to my digital canvas of a creative virtuoso with an insatiable passion for pushing the boundaries of artistry. I am here to immerse you in a world where imagination knows no bounds."
My passion lies in crafting visually stunning designs across diverse mediums, all while seamlessly blending artistic flair with strategic acumen. Together, we will embark on a journey to create captivating visual narratives and transform complex ideas into unforgettable, impactful experiences.
Professional Summary
A Decade of
Design Excellence
Globally experienced Luxury Product & Merchandising Professional with a decade of design experience across high jewellery and fine jewellery, operating across GCC, US, China, Hong Kong, and Southeast Asia markets.
Currently leading cross-border product development and regional assortment alignment within a global diamond house and De Beers Sightholder. Strong expertise in category management, product lifecycle ownership, and commercial assortment strategy — bridging heritage craftsmanship with structured retail performance.
Recognized for delivering USD 48M+ revenue-generating collections within large-scale luxury retail environments and contributed to internationally showcased high jewellery capsules, including presentations during Paris Fashion Week 2023.
Executive certification in Management of Fashion and Luxury Companies from Università Bocconi and completion of the Inside LVMH program.
$48M+
Revenue Generated
A Decade Of
Design Experience
15+
Designers Led
5
Global Markets
Career
Professional Experience
Design Manager
KGK Group – UAE & Multi-Market
Dubai · Hong Kong · Guangzhou, China
- Lead cross-border product and creative operations across GCC, US, and Pan-Asia markets, overseeing high and fine jewellery collections aligned with regional merchandising strategy and commercial objectives.
- Drive end-to-end product lifecycle management from concept validation to market launch.
- Align assortment depth, pricing structure, and category mix with Middle East market demand.
- Partner with sales, merchandising, and supply chain teams to support revenue targets and retail performance.
- Conduct competitive and trend intelligence to strengthen regional positioning within the UAE luxury market.
- Manage multi-location teams ensuring operational discipline and scalable execution.
Creative Head – Design & Branding (Luxury Segment)
Mirari International – Modelama Group
India
- Led high-jewelry design direction and branding for elite B2B clients in India and abroad.
- Crafted comprehensive luxury narratives in collaboration with marketing and communications teams.
- Directed product identity and visual branding strategy for new market entries.
Jewellery Design Coordinator KGK Group | Hong Kong
Led regional coordination across China and US markets, managing international design teams to deliver scalable, market-aligned jewellery collections.
(Previous Role)
- Oversaw product development execution and production alignment.
- Managed client-facing product briefs for US and China markets.
- Strengthened cross-functional collaboration across merchandising and production hubs.
Senior Executive – Jewelry Design
Titan Company Ltd. (Tanishq) – TATA Group
India
- Contributed to large-scale fine jewellery category development across 400+ retail stores nationwide within one of India’s leading luxury retail brands.
- Developed commercially successful collections generating USD 48M+ in revenue
- Collaborated with merchandising and retail teams to optimize category planning and seasonal launches.
- Integrated consumer insights into structured assortment strategies.
- Delivered showcase collections featured in national and international brand campaigns.
- Strengthened expertise in largescale retail operations and commercial performance tracking.
Design Internships
Caratlane – TATA Group
May – Jul 2017
Titan Company Ltd. (Tanishq)
Nov 2017 – Apr 2018
Expertise
Core Competencies
Academic
Education
B.Des in Accessory Design
(Jewelry & Precious Products)
National Institute of Fashion Technology (NIFT)
Gandhinagar, India · 2014 – 2018
12th – PCM, CBSE
Chinmaya Vidyalaya, NTPC Unchahar, India
90%10th – CBSE
Chinmaya Vidyalaya, NTPC Unchahar, India
8.6 CGPACredentials
Certifications
Management of Luxury & Fashion Companies
Università Bocconi
Inside LVMH – Understanding the Luxury Industry
LVMH
Intermediate Digital Marketing
Diamond Fundamentals
De Beers
Recognition
Awards & Initiatives
$48M+ Revenue
$48M+ Revenue Generated via commercial collection success at Tanishq – Titan Company Ltd.
Paris Fashion Week
Paris Fashion Week Contributor with Tanishq × Rahul Mishra.
NGO Engagement
Creative volunteer at bcpbf – The Cancer Foundation.
UX Collaboration
Assisted in homepage design for Taneira (TATA Group).
Jewels of Rajasthan
Finalist — Jewels of Rajasthan, IIGJ & GJEPC.
Toolkit
Technical Skills
Design Tools
CorelDRAW, Adobe Photoshop, Illustrator, InDesign, Sketchbook, Procreate
UX & Visual
Typography, Layout, Color Theory, Responsive UI
Production
CAD Understanding, Hand Rendering, Jewelry Manufacturing Processes
Operations
Microsoft Office, Project Management, Market & Trend Research
Say Hello
Let's Work Together
Open to collaborations, design projects, and creative conversations.
urvashiyadav1169@gmail.comDisclaimer
The jewellery designs showcased on this website were created during my tenure as a jewellery designer with Tanishq, a renowned and respected name in the precious jewellery industry. I want to express my gratitude to Tanishq for the invaluable experience and opportunities I had while working with them. Please note that these designs are my original creations, and any similarities to current or past Tanishq products are purely coincidental. This website is not affiliated with Tanishq, and the views expressed here are solely my own.