Biography – IURVASHI

Welcome to the my digital canvas of a creative virtuoso with an insatiable passion for pushing the boundaries of artistry. I am here to immerse you in a world where imagination knows no bounds. My passion lies in crafting visually stunning designs across diverse mediums, all while seamlessly blending artistic flair with strategic acumen. Together, we will embark on a journey to create captivating visual narratives and transform complex ideas into unforgettable, impactful experiences.

Job title : Design Coordinator
Organisation: KGK Group – KGK Creation Guangzhou Ltd – China
Job title : Creative Head -Design and Branding – 2023
Organisation: Mirari International – High End Fine Jewellery – Modelama Group
Job title : Senior Executive – Jewellery Designer– 2018 – 2023
Organisation: Titan Company Ltd. (Tanishq)
Freelance : Social Media Designer – 2022
Organisation: Tarinika Jewellery – USA based brand
Design Stint : Jewellery Designer– 2017 – 2018
Organisation: Titan Company Ltd. (Tanishq)
Design Stint : Jewellery Designer– 2017
Organisation: Caratlane – A Tanishq Partner
Organisation: bcpbf-THE CANCER FOUNDATION
As an individual, I am proud to be a dedicated member of a prominent cancer foundation, actively contributing in the awareness programs with my creative skills.

2014- 2018
B.Des in Accessory Design
Specialisation in Jewellery and precious products from National Institute of Fashion Technology (NIFT) Gandhinagar. (10 pointer)

Strong track record of delivering the revenue generated from my designs has reached an impressive figure of more than $ 48 million , a testament to their widespread appeal and customer acceptance. Moreover, my designs for brand TANISHQ have frequently been showcased as showstoppers for the brand, adding a touch of elegance and uniqueness to their grand national and international events and fashion showcases.

Brand Identity Development: Led the development and evolution of the brand identity for a luxury jewelry brand, ensuring consistency across all touchpoints. Collaborated with cross-functional teams to define brand values, positioning, and messaging, resulting in a compelling and aspirational brand image.

Creative Directionan Conceptualization: Provided creative direction for all marketing and advertising campaigns, ensuring alignment with the brand’s aesthetics and target audience. Developed innovative concepts and themes for photo shoots, videos, and digital content, resulting in visually captivating and impactul brand storytelling.
Jewelry Design Collaboration: Collaborated closely with jewelry designers to bring concepts to life, ensuring that designs aligned with the brand’s vision and aesthetics. Provided creative input and feedback on design elements such as materials, gemstones, and craftsmanship, resulting in the creation of exquisite and unique jewelry pieces.
Digital and Social Media Campaigns: Developed and executed engaging digital marketing campaigns across various channels, including social media platforms, website, and email marketing. Leveraged storytelling, visual elements, and influencer collabora􀆟ons to create an immersive online experience and drive brand awareness and customer engagement.
Event Management and Experiential Marketing: Oversaw the planning and execution of high-profile events and experiential marketing initiatives. Created immersive experiences that showcased the brand’s craftsmanship, heritage, and exclusivity, resulting in increased brand visibility and engagement with key target audiences.
Team Leadership and Development: Managed a creative team, providing guidance, mentorship, and support to designers, photographers, videographers, and other creative professionals. Fostered a collaborative and innovative work environment, encouraging the team to push boundaries and deliver exceptional creative work.
Collaboration with Partners and Agencies: Worked closely with external partners, agencies, and freelancers to ensure the delivery of high-quality creative assets and materials. Collaborated with photographers, stylists, models, and production teams to create visually stunning campaigns and collateral that reflected the brand’s luxury positioning.
Market and Trend Analysis: Conducted market research and trend analysis to stay informed about the evolving luxury jewelry landscape. Stayed abreast of emerging design trends, consumer preferences, and industry innovations, incorporating them into the brand’s creative strategies and product offerings.

Organisation: bcpbf-THE CANCER FOUNDATION.
As an individual, I am proud to be a dedicated member of a prominent cancer foundation, actively contributing in the awareness programs with my creative skills.
Finalist in Jewels of Rajasthan 2016 organised by IIGJ (Indian Institute Of Gems and Jewellery) – GJPEC India
Redesigned Google Pay App
Redesigned Taneira Brand Homepage
Online course on Digital marketing – Certified by GOOGLE
Diamond Fundamental Course – Certified by DE BEERS
Online course on INSIDE LVMH & LUXURY INDUSTRY – certified by LVMH

URVASHI YADAV

Career Summary

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urvashi@iurvashi.com

Academic Credential

Strengths

Jewellery Product Design

Creative Head - Design & Branding

Awards & Extra Curricular

Skills

Skills