A Colorful Ode to Hope and Positivity
In a world where we've all become champions of hope and positivity, our Color of the Year for 2024, Apricot Crush , is here to light up your life!
This vibrant hue not only exudes warmth and radiance but also brings a sense
of care, connection, and community, much like the nutritional goodness
found in vitamin- and antioxidant-rich oranges and apricots.
A Match Made in Color Heaven:
Our Color of the Year, Apricot Crush, is the result of a beautiful collaboration between Coloro – The Color Code and WGSN. It combines trend forecasting expertise with innovations in the future of color, giving you the best of both worlds.
According to Clare Smith, color strategist for WGSN, Apricot Crush represents “invigorating, mood-enhancing, and vitamin-balancing hues” that align with our self-care rituals. In a world filled with uncertainty, this color signifies the importance of nourishing both the mind and the body.
A Splash of Sunshine
for Your Space:
Apricot Crush, first earmarked as a key color for A/W 23/24, will bathe your home in a comforting, sun-bleached glow. It’s the perfect companion, both indoors and outdoors, effortlessly harmonizing with neutrals. Your living spaces will thank you as this versatile shade lends its charm to textiles, glass, bath, and bedroom products. Whether you’re redecorating your sanctuary or adding apop of color to your bathroom, Apricot Crush will be your trusted sidekick.
Beauty and Wellness
Redefined:
But wait, there’s more! Apricot Crush isn’t just about interiors; it’s a lifestyle. It’s your new beauty BFF. Imagine the joy of incorporating this playful hue into your beauty routine with products that ooze happiness, from fragrances to skincare and even hair color. Your daily self-care rituals are about to get a vibrant upgrade. What’s more, Apricot Crush is all about wellness, and it’s going to be your go-to choice for health- and wellness-led consumer tech products. It’s like a little dose of sunshine for your soul.
Fashion That Speaks Your
Language:
Fashionistas, this one’s for you! Apricot Crush is your new style statement. Versatile and gender-inclusive, it’s perfect for every occasion. Whether you’re stepping out in your finest attire or lounging comfortably in activewear, this color is your fashion bestie. It pairs effortlessly with your wardrobe, bringing a burst of optimism to your outfit. And it doesn’t stop there – it’s going to elevate your outerwear collection, ensuring you stay cozy and stylish.
Sustainability and Style:
Not only is Apricot Crush fashionable, but it’s also environmentally conscious. Brands are increasingly choosing palettes with lasting appeal to minimize their environmental impact, and this color is a perfect fit. It’s a highly achievable color that also lifts your spirits in uncertain times.
So, there you have it! Apricot Crush is your go-to color for 2024. It’s a warm hug, a burst of joy, and a reminder that, even in uncertain times, we can find hope, optimism, and beauty in the colors that surround us. Cheers to Apricot Crush!
